{"id":22643,"date":"2025-08-29T15:53:06","date_gmt":"2025-08-29T19:53:06","guid":{"rendered":"https:\/\/newyorkpcg.org\/pcgny\/?p=22643"},"modified":"2025-08-29T15:59:50","modified_gmt":"2025-08-29T19:59:50","slug":"filipino-entrepreneurs-highlight-journeys-of-success-in-the-juan-guide-to-business-forum","status":"publish","type":"post","link":"https:\/\/newyorkpcg.org\/pcgny\/2025\/08\/29\/filipino-entrepreneurs-highlight-journeys-of-success-in-the-juan-guide-to-business-forum\/","title":{"rendered":"Filipino Entrepreneurs Highlight Journeys of Success in \u201cThe Juan Guide to Business\u201d Forum"},"content":{"rendered":"\t\t
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Filipino Entrepreneurs Highlight Journeys of Success in \u201cThe Juan Guide to Business\u201d Forum<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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(L-R) Consul Anna Guerra, Jozelle Diaz, Edil Cuepo, Marty Austria, Consul General Senen T. Mangalile, Carol Austria, Ramon Vinluan, Chris Mauricio, Trade Commissioner Alma Argayoso, and Vice Consul Pete de la Fuente gather for a group photo after an insightful panel discussion. (Photo by Sherlyn Roxas)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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NEW YORK CITY, 28 August 2025<\/strong> \u2013 The Philippine Consulate General in New York, in partnership with the Philippine Trade and Investment Center in New York, hosted a forum on “<\/strong>The Juan Guide to Business: Filipinnovation\u2014From Vision to Six Figures\u201d at the Philippine Center in New York.<\/span><\/p>

The event highlighted the importance of Filipino innovation and creativity, with speakers discussing their personal and professional journeys, including challenges faced as entrepreneurs and the role of their cultural background in the business ventures.<\/span><\/p>

The forum began with a keynote message from Chris Mauricio<\/strong>, Chef and Co-owner of Harana Market and James Beard Award finalist, who reflected on their Filipino identity that shaped their entrepreneurial journey, the role of storytelling and community in Harana\u2019s vision, and the challenges and lessons they navigated as a Queer and Trans-Asian American and Pacific Islander (AAPI) founder in the food space.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Chris Mauricio delivers their keynote address during the forum on \u201cThe Juan Guide to Business: Filipinnovation\u2014From Vision to Six Figures.\u201d (Photo by Sherlyn Roxas)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Following the keynote address, the forum transitioned into a panel discussion moderated by Mr. Ramon Vinluan<\/strong>, Filipino business leader and LinkedIn Sales Director.<\/span><\/p>

The session began with brief introductions of the panelists, each of whom shared their unique journeys and strategies in establishing their respective businesses, shaped by their cultural heritage, personal and professional experiences.<\/span><\/p>

  • Marty Austria, <\/strong>Co-founder of UP TOP<\/strong>, shared his leap from finance recruitment to Web3, how UP TOP stays ahead in placing top talent, the role of mentorship in his leadership, and advice for Filipinos aspiring to enter the startup and tech space.<\/span><\/li>
  • Carol Avila, Finance and Operations Consultant<\/strong>, reflected on career shifts across banking, investment, and startups, her approach to advising diverse industries, advocacy for women and working moms, and providing financial guidance for early-stage entrepreneurs.<\/span><\/li>
  • Edil Cuepo, Founder of Pickle Media Co, <\/strong>discussed her transition from stay-at-home mom to entrepreneur, building authentic online communities for nonprofits and high-profile clients, and how digital marketing empowers small businesses with limited resources.<\/span><\/li>
  • Jozelle Diaz, Founder of Revivaluxe, <\/strong>spoke about her move from healthcare to entrepreneurship, how her medical background shapes her wellness approach, the challenges of building a team, and lessons in scaling Revivaluxe from side hustle to brand.<\/span><\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Filipino entrepreneurs shared their unique journeys and strategies in establishing their respective businesses, shaped by their cultural heritage, personal and professional experiences during the panel discussion of \u201cThe Juan Guide to Business: Filipinnovation\u2014From Vision to Six Figures.\u201d (Photo by Sherlyn Roxas)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    In his remarks, Consul General Senen T. Mangalile highlighted the importance of promoting innovation across sectors as envisioned in Republic Act No. 11293, or the Philippine Innovation Act of 2019. He stated, \u201cIn order to harness this innate talent, and as a strategic response to globalization and technological advancement, the Philippine government designed a formal, structured approach that is built on collaboration, and which is aimed at creating an ecosystem where ideas can flourish, in order to enhance the country\u2019s competitiveness.\u201d<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    Consul General Senen T. Mangalile delivers his welcome remarks during the forum on \u201cThe Juan Guide to Business: Filipinnovation\u2014From Vision to Six Figures.\u201d (Photo by Sherlyn Roxas)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    The forum marked another milestone in the Filipinnovation series, its seventh installment, which continues to celebrate Filipino creativity and leadership across industries, while inspiring the next generation of innovators.<\/span><\/p>

    The conversation ended with discussions about growing Filipino startup ecosystem and ways to engage with the Philippines’ startup scene, emphasizing the need to build bridges between communities and celebrate Filipino innovation. END<\/strong><\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    Filipino Entrepreneurs Highlight Journeys of Success in \u201cThe Juan Guide to Business\u201d Forum (L-R) Consul Anna Guerra, Jozelle Diaz, Edil Cuepo, Marty Austria, Consul General Senen T. Mangalile, Carol Austria, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[40,84,27],"tags":[],"yoast_head":"\nFilipino Entrepreneurs Highlight Journeys of Success in \u201cThe Juan Guide to Business\u201d Forum - Philippine Consulate General<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newyorkpcg.org\/pcgny\/2025\/08\/29\/filipino-entrepreneurs-highlight-journeys-of-success-in-the-juan-guide-to-business-forum\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Filipino Entrepreneurs Highlight Journeys of Success in \u201cThe Juan Guide to Business\u201d Forum - Philippine Consulate General\" \/>\n<meta property=\"og:description\" content=\"Filipino Entrepreneurs Highlight Journeys of Success in \u201cThe Juan Guide to Business\u201d Forum (L-R) Consul Anna Guerra, Jozelle Diaz, Edil Cuepo, Marty Austria, Consul General Senen T. 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