‘Love The Philippines’ Campaign Brings Filipino Wonders Back to Times Square

The 'Love the Philippines' campaign lights up the heart of Times Square in Manhattan, proudly showcasing the country’s stunning landscapes and inspiring audiences to experience its wonders firsthand. (Photo by Sherlyn Roxas)

NEW YORK, 25 November 2024 – For the second year in a row, the Philippine Department of Tourism in New York (PDOT-NY), supported by the Philippine Consulate General in New York, has launched its “Love the Philippines” campaign on a prominent LED billboard in Times Square, New York City.

Located on Broadway and 44th corner 45th Streets, the campaign features the country’s rich biodiversity, award-winning beaches, well-preserved traditions, gastronomic delights, and everything that makes the Philippines unique and worth discovering. Through a series of 15-second videos, the campaign highlights the Philippines’ exceptional offerings to inspire international audiences to explore the country.

‘Love the Philippines’ is more than a slogan; it’s an invitation to fall in love with the distinctive sights, stories, smiles, and experiences only our country can offer,” said Tourism Attaché Francisco Lardizabal.

NYC's iconic yellow taxi showcases the 'Love the Philippines' campaign as it cruises through the vibrant streets of Manhattan. (Photo by Sherlyn Roxas)

Complementing the Times Square billboard, other tourism initiatives in New York include taxi-top advertisements set to officially launch in mid-December, Philippine-themed holiday displays at the LED Windows of the Philippine Center New York, and participation in Paskong Pinoy celebration.

These programs are part of the PDOT’s continued efforts to promote the Philippines as a premier travel destination.

For more information about the “Love the Philippines” campaign and the Philippines’ attractions, please visit www.philippines.travel or follow @phtourismamericas on Facebook and Instagram. END